A surprising statistic: 42 % of UK teens now say their favorite way to keep in touch is through a mobile game
United Kingdom: When I first noticed the shift, it wasn’t a headline—it was my niece texting me a screenshot of a game‑based quiz she’d just completed with her friends. Within minutes, they’d been swapping strategies, emojis, and even planning a weekend meet‑up around the next in‑game event.